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web design your business

Web design your business™ is a process that continues for as long as you own your business web site. It is similar to running your main street shop. If you do not manage it, it eventually falls apart and is no longer a business. This is difficult for many real business people to grasp, however, it is essential to learn, understand, and digest this concept.

Why DO I Want a Business Web Site?

You should first understand why you want a business web site. There are as many types of business web sites as there are businesses and personalities. You may need an e-commerce web site to sell actual products. You may need an informational web site to get viewers to call your office. You may need a web site to simply display your collection of products or services. You may need a web site (intranet) to communicate amongst your satellite locations and en-route sales personnel.

Regardless, you need to determine how having a business web site benefits you and your business.

What DO I Put on my Business Web Site?

Before you enter a contract with a web designer it is preferred and good practice to gather all your content that you have on hand, that can be used on your business web site.

Remember. The W.W.W. is information. Your content is information. Have it digital ready or at least be prepared to provide your web designer with content before it is required by your web designer. If your content consists of third party copyrights, you'll need written permissions.

An example of content is your logo. This includes a digital image but also includes a description of what type of font is used, allowable colors, or if a gray-scale or black and white rendering of your logo is permissible.

Content includes colors, logo, slogans, pictures, images, graphics, audio, video, multimedia, text, text copy, and anything else that can be digitized, used to enhance your business web site.

What DO I Put into my Business Web Site?

Be prepared to manage your business web site as if you are opening another store or office. Your business web site is not going to run itself contrary to what you may have heard. If you are not managing it, it will literally disappear.

Therefore, one of the first things you need to do is to become serious about your business, your business web site.

Be prepared to promote, market, and manage your business website.

Web Design Your Business™

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